How Black Friday Foot Traffic Offers a Glimpse into Retail’s Future
Black Friday has long represented a high-stakes opportunity for retailers, with Big Box and electronics giants vying for dominance. However, this year told a different story. Google Trends revealed an unexpected rise in interest in hobby stores, particularly outdoor retailers and arts-and-crafts shops. This shift signals more than a seasonal anomaly—it reflects a profound change […]
Location-Driven Retail Insights to Help Navigate Holiday Shopping Shifts
As the holiday season approaches, the retail landscape is poised for a significant shift. For retailers, this period is about more than just managing the influx of shoppers; it is about seizing the opportunity to meet customers’ needs and exceed their expectations. With analysis from PlaceIQ’s audiences for the 2024 holiday season, retailers can strategically […]
Long Weekend Wanderlust: Unpacking the Impact on Travel and Retail in 2024
Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are planning their mini vacations, turning long weekends into a significant driver for the travel sector. By examining the changes in travel patterns […]
Oracle Exits AdTech: What It Means for Your Marketing Strategy
Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the […]
The Rising Tide of Women’s NCAA Basketball: A Boom for Retailers
The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial opportunities. This excitement amplifies when standout players and top teams make their way into the final rounds. The burgeoning interest in the women’s division presents unique opportunities […]
New Year’s Resolutions and Gym Deals: A Catalyst for Changing Consumer Behavior
Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores and fast-food chains dropped significantly. Set the Stage The beginning of the New Year has always been used as an opportunity to make lifestyle changes, […]
The Big Game in 2023 Boosted Economic Activity in Glendale, AZ
The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia increased visitation to nearby hotels by >300%, and dining & convenience stores saw >50% boosts as well. Glendale’s investment in hotels around State […]
Black Friday 2023 Insights
Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last year’s traffic. Increased availability of online promotions and products throughout the holiday season led to more patient shopping behaviors. Set the Stage Black Friday is […]
Better Understand Your Customers Through Mall Visit Frequency Data
Frequent mall visitors partake in leisure activities (coffee, desserts, and entertainment) on the same day they go to the mall. Occasional mall visitors focus on errands and specialty shopping for hobbies, gifts, or electronics. Online shopping is convenient and booming, but that doesn’t mean that all malls are facing decline. The prediction that malls will […]
Precisely Expands Partnership with Vistar Media
Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering digital out-of-home campaigns with unbeatable levels of audience targeting. Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital […]
Taylor Swift Concerts Increase Hotel Visitation for Most Cities
… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of out-of-town visitors. Taylor Swift’s influence extends far beyond the music industry and into the realm of tourism and city development. To city officials, […]
A Store’s Grand Opening Success Can Depend on its Proximity to Nearby Stores of the Same Chain
Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to utilize the data to assist clients with new store openings. Our methodology includes measuring a new store’s opening performance […]