Data Link for Dun & Bradstreet is a Game-Changer: Here’s Why

Earlier this year, Precisely announced Data Link: an ecosystem of pre-linked datasets from leading data providers. And now, I get to say that Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has joined this groundbreaking program.

I’ve previously shared how Precisely’s Data Link program will streamline the biggest challenges that businesses face today when it comes to onboarding and reconciling third-party datasets across multiple providers – think complex integrations, vetting, licensing, privacy compliance, and more. 

With the addition of Dun & Bradstreet, we’re enhancing our ability to deliver on our promise to reduce complexity and accelerate your time-to-value in leveraging critical data you are already using.  

We know that many Precisely customers also use data from Dun & Bradstreet’s comprehensive offerings, and they’re now going to be able to seamlessly link data from any Data Link partner and make the combined data immediately actionable – all while reducing the risks and costs of working with multiple data providers. 

Ultimately, this partnership makes it easier than ever for your organization to combine valuable business and location data – unlocking new levels of context and insight.

Bringing Together the Best of Business and Location Intelligence

Data practitioners understand how unique and persistent identifiers (IDs) are essential to successful data management, data enrichment, and analytics – helping to streamline business process automation and enhance the quality, trust, and relevance of your data. These identifiers become even more critical when it’s a priority to link data across various providers.  

Historically, seamless integration across these datasets has been extremely difficult – they’re not standardized across providers, which leaves your team with tedious manual mapping and troubleshooting. These aren’t just headaches in the moment – they end up resulting in higher costs and lost time that could be dedicated to more valuable strategic initiatives. 

It comes down to this: the prospect of adding more context-rich data from trusted providers doesn’t have to be daunting and burdensome. It should be a streamlined process that delivers long-term value to your business – fast. 

This need for easier integration is one that I’ve heard time and time again through conversations with customers, partners, and peers – and that’s what we deliver with Data Link: the ability to leverage unique IDs to connect datasets from all of our great partners. 

Dun & Bradstreet’s unique identifier is the globally recognized Data Universal Numbering System (D-U-N-S ®) Number. Through Data Link for Dun & Bradstreet, you can now easily connect any dataset associated with a D-U-N-S Number with our Precisely data enrichment portfolio, and to our other partners: Overture Maps Foundation, GeoX, and Regrid. 

And guess what – almost all of Dun & Bradstreet’s organization and consumer data comes with addresses. When you pair that with our Precisely data – like boundaries, demographics, properties, and risks – you can now seamlessly learn exponentially more about these people, businesses, and places in an instant.

Real-World Applications for Connected Data

The real beauty of a partnership like this to business and data leaders is that it delivers value across countless industries and use cases.  

There are so many ways that you can combine the power of pre-linked business and location data for better insights and decisions in financial services, retail, insurance, telco, public sector, and more – and I’ve highlighted just a handful of those below: 

• Analyze previously unknown risk exposure – strengthen lending, underwriting, and risk models by analyzing historical business operations within a property, understanding risk factors such as past wildfire, flood, and crime events, and tracking property usage trends over time for more accurate assessments. 

• Make more informed investments – gain a comprehensive understanding of business clients, market conditions, and supply chain dynamics across geographies. Evaluate hyper-local economic trends and business stability within a given area to inform investment strategies. 

• Enhance customer engagement – target ideal customers with personalized marketing – B2B or B2C – by optimizing advertising placements, refining segmentation, and reaching the desired audience in the right locations. 

• Optimize sales territory planning – align sales coverage with real business presence, rather than outdated ZIP code-based assignments. Identify high-density business clusters and underserved markets to ensure sales teams focus on the most profitable opportunities while reducing inefficiencies. 

• Improve location planning – conduct deep analysis of the competitive environment, identify high-potential sites, market gaps, and enhance customer intelligence to ensure smarter site selection decisions and maximize profitability.  

Building A Stronger, More Connected Data Ecosystem 

The D-U-N-S Number is an undisputed cornerstone of trusted business data worldwide. With the ability to pre-link it with unique Precisely identifiers, you can now unify data sources, accelerate insights, and make smarter business decisions with confidence. 

And that’s what this partnership is all about: unlocking powerful new use cases for our customers through the unique combination of Dun & Bradstreet datasets with Precisely’s expertise in data enrichment and geospatial insights—and by connecting to other Data Link partner data. 

I’m proud to welcome Dun & Bradstreet to our growing network of trusted Data Link partners, and we can’t wait to see what you’ll achieve with connected business and location data. It’s time to cut through common integration complexities and achieve real value from your data – faster. 

Learn more about the powerful combination of Precisely, Dun & Bradstreet, and our Data Link program partners. And look for new partners to join Data Link. We’re hard at work connecting data that our customers are asking for.