Address Data vs. Property Data: What’s the Difference?

Location data holds incredible power. It reveals patterns, uncovers opportunities, and helps you make smarter decisions – whether you need to optimize delivery routes, select a store location, or target the right customer at just the right moment. But even the best location data can’t drive results if it’s trapped in silos, out of sync, […]

4 Ways Property Graph Simplifies Property Data Enrichment

When a property is central to business decisions, data enrichment becomes critical to success by providing a 360-degree view of the factors that influence those decisions.  The reality is, most businesses have limited property data in-house, often just an address, which means they depend on third-party data providers like Precisely to fill in the gaps. […]

Reduce Business Risk and Drive Confident Decisions with Property Data Enrichment

With Google Street View, we can zoom in for a look at virtually any property in the U.S. and in many countries across the globe. Actually seeing the image of a property, its structures, and its immediate surroundings can certainly be useful. But from a business perspective, this approach to gathering information about a property […]

3 Use Cases for Enriched Data

Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]

Data-driven Real Estate

Data is at the heart of every real estate decision, whether you’re an investor or buyer. What makes a property unique is everything from the type of flooring to the township it sits in. According to a 2019 National Association of Realtors  report, school quality is the fifth most important factor in the home buying process, […]