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location data

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Blog > location data

Wildfire Risk Assessment

The Role of Location Data in Wildfire Risk Assessment

Wildfires have been prominent in the news lately. The 2020 California wildfire season was a record-setting year. By year end, 9,917 fires had burned over 4.2 million acres, making 2020 the largest...

Authors Photo Precisely Editor | Location Intelligence | March 1, 2021
Why What You Don't Know about Your Customers Can Hurt You

Why What You Don’t Know about Your Customers Can Hurt You

While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large...

Authors Photo Precisely Editor | Data Enrichment | January 25, 2021
Exploring the Telecommunication Industry's Not-So-Secret Advantage

Exploring the Telecommunication Industry’s Not-So-Secret Advantage

The telecommunications industry lives at the leading edge of technology change. It comes as no surprise, therefore, that leaders in the telecom sector understand the critical role that data science...

Authors Photo Precisely Editor | Location Intelligence | January 11, 2021
Location-Based Data to Drive Customer Engagement

Driving Customer Engagement with Location-Based Data

Location intelligence is changing the world, yet most companies have still barely tapped its potential, if they have done so at all. Achieving optimum location intelligence rests upon the four...

Authors Photo Precisely Editor | Location Intelligence | December 21, 2020
3 Questions CIOs Should Ask Themselves About Location Intelligence

3 Questions CIOs Should Ask Themselves About Location Intelligence

Like many of you, I spent a significant amount of time looking at election maps of the US as the 2020 voting results came in. Closely following the avalanche of data and statistics as the counts and...

Authors Photo Andy d'Andilly | Location Intelligence | December 17, 2020
Best of 2020 – Top 10 Location Intelligence Blog Posts

Best of 2020 – Top 10 Location Intelligence Blog Posts

...

Authors Photo Precisely Editor | Location Intelligence | December 15, 2020
Best of 2020 - Top 5 Data Enrichment Blog Posts

Best of 2020 – Top 5 Data Enrichment Blog Posts

Data enrichment is about seeing the world in a more nuanced way and adding context to existing business data.  The results can help leaders to identify patterns that reveal buyer behavior, discover...

Authors Photo Precisely Editor | Data Enrichment | December 11, 2020
Retail Site Selection in a World of Digital Transformation

Retail Site Selection in a World of Digital Transformation

Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased...

Authors Photo Precisely Editor | Location Intelligence | November 16, 2020
Location Brings Context for Improved AI-Powered Analytics

Location Brings Context for Improved AI-Powered Analytics

In recent years, two important technology trends have converged: big data analytics and location intelligence. Big banks, telecommunications companies, global retailers, insurance companies, and...

Authors Photo Precisely Editor | Location Intelligence | October 21, 2020
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