Disconnected Location Data? Here’s How to Fix That
Location data holds incredible power. It reveals patterns, uncovers opportunities, and helps you make smarter decisions – whether you need to optimize delivery routes, select a store location, or target the right customer at just the right moment. But even the best location data can’t drive results if it’s trapped in silos, out of sync, […]
Oh, Where Your Location Data Can Take You!
Customer data? It’s a big deal, and your organization probably has a team of people fully focused on ensuring it’s managed and used as effectively and responsibly as possible. Product data? Ditto – lots of attention and priority typically applied to it. If there’s one unsung hero when discussing the outsized impact trusted data can […]
The Power of Location Data: Driving Business Value with Spatial Analytics
Key Takeaways Leverage location intelligence (LI) to make informed business decisions with spatial data insights. Use accessible LI tools to democratize data and enable competitive advantages. Ensure data accuracy and integrity of your location data to maximize the benefits of location intelligence. It used to be that leveraging location data required specialized tools, advanced systems, […]
Long Weekend Wanderlust: Unpacking the Impact on Travel and Retail in 2024
Travel Surges as Summer Kicks Off Long weekends offer the prime time for quick getaways, offering a much-needed escape and a chance to recharge. Recent insights reveal a shift in how people are planning their mini vacations, turning long weekends into a significant driver for the travel sector. By examining the changes in travel patterns […]
Oracle Exits AdTech: What It Means for Your Marketing Strategy
Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures, leaves many advertisers seeking alternative solutions to maintain their marketing momentum while leveraging data that adheres to privacy requirements and aligns with consumers’ expectations. We explore the […]
How to Use Location Intelligence to Inform Business Decisions
A picture is worth a thousand words. As an example, here’s a graphical illustration of energy sources in the U.S. that clearly shows concentrations of solar energy usage in North Carolina, Massachusetts, and California. You can also see concentrations of solar power generation in southwestern Utah and surrounding Las Vegas, among other places. That’s the kind of […]
Precisely Expands Partnership with Vistar Media
Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering digital out-of-home campaigns with unbeatable levels of audience targeting. Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital […]
3 Keys to Operationalize Location Data
Virtually every piece of data in the world is attached in some way to a physical location. With the proliferation of mobile phones, GPS devices, IoT sensors, and other location-aware technology, businesses have more power than ever before to put additional context around their data. The value of that additional context is enormous. Increasing uses […]
Retail Grand Openings Fizzle If Same-Brand Locations Are Too Close
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings, customers can leverage data from Precisely PlaceIQ. In any given region, this data helps businesses understand foot traffic to […]
Use Location Intelligence for Better Site Selection and Property Investment
There’s an old saying that the three things that matter most in selecting a property are location, location, and location. What are all the factors that really affect site-selection? Location Intelligence site selection can help you better understand everything from consumer behavior to geological information about a particular location. For businesses, the site selection process […]
4 Industries Using Location Intelligence to Make Better Decisions
Today’s companies are becoming experts at extracting business intelligence from data and making business decisions. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester defines location intelligence as “the practice of collecting and managing customer location data, enriching it with other data sources, and analyzing for contextual insights for the purposes […]
Driving Customer Engagement with Location Based Data
Location intelligence is changing the world, yet most companies have still barely tapped its potential, if they have done so at all. Achieving optimum location intelligence rests upon the four pillars of data integrity – integrating data from the various systems that house it; verifying the accuracy, consistency, and completeness of that information; analyzing it in terms […]