Ensure Consistent Omnichannel Customer Communication with the Right Tools
The stakes have never been higher. In today’s business environment, companies must deliver a consistent and personalized omnichannel communication experience for their customers. Innovators like Amazon and Netflix have raised the bar on customer expectations by delivering custom-tailored experiences built on a scalable platform. Digital technologies have made it possible to operationalize the concept of […]
Best of 2022: Top 5 Customer Engagement Blog Posts
By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand. Join us as we count down the Top 5 Customer Engagement blog posts of 2022. #5 Leverage an Omnichannel Communications Archive for Better Customer Service Decades ago, document management was largely […]
Why You Need a Single Digital Communications Platform
In the 2020s, the battle for customer mindshare is being played out in the digital realm. Consumers have come to expect a consistent and highly personalized multichannel communications experience, as business leaders seek to engage their clients more deeply, leverage existing relationships to drive higher brand loyalty, and deliver a unified customer experience. How can […]
Want to Engage More Customers Post-COVID? Self-Service Is the Answer
When COVID arrived upon the scene in early 2020, consumers had already begun to shift toward online interactions, frequently preferring digital self-service applications over direct person-to-person communication. The pandemic has dramatically accelerated that digital customer engagement trend, as consumers have increasingly turned to email, text, web, social, chatbots, and video to communicate with the businesses […]
Re-Imagining Customer Engagement for the Financial Services Industry
As the world looks hopefully toward positive changes in 2021, there can be little doubt that some of the events of 2020 will have lasting impact on society as a whole for years to come. One significant change last year came in the form of customer engagement. Research sponsored by the CMO Council in association […]
How the Insurance Industry is Changing the Dynamic of Customer Experience with Video
Insurance is one of the constants in consumer life. Consumers need insurance for cars, homes, property, health, and lives. But one of the things these important policies are often missing is a positive customer experience. Forrester Research says the customer experience health insurers provide ranks the lowest of any industry. Industry disruptors know this, and […]
Personalized, Seamless, and Omnichannel Communication: It’s What Consumers Want
Today’s customer engagement must be omnichannel, personalized, and seamless. For marketers, customer experience, and customer service professionals, that represents a significant challenge. How has customer engagement evolved over time, and what tools do marketers need today to create solid customer engagement? Understanding omnichannel customer engagement The concept behind converting a prospect into a customer is […]