Targeting Customers Using Consumer Behavior Data

Data enrichment and location intelligence both play pivotal roles in overall data integrity. By augmenting internal consumer behavior data with trusted curated data from Precisely, businesses benefit from a much deeper understanding of their customers, competitors, and the world around them. That leads to business insights that people can trust. The success of any business […]

Data-driven Real Estate

Data is at the heart of every real estate decision, whether you’re an investor or buyer. What makes a property unique is everything from the type of flooring to the township it sits in. According to a 2019 National Association of Realtors  report, school quality is the fifth most important factor in the home buying process, […]

3 Benefits of Layering Datasets for Complex Insights

Modern data analytics tools make it possible to apply context to data in a myriad of distinct ways. Historically, data analysts have aggregated consumers into broadly defined groups. Nielsen Media Research, for example, provides rating information for people from the ages of 13 to 17, 18 to 24, 25 to 34, and so on. This […]