Mining the Undiscovered Market Using Location and Data to Target Growth

Global telecom providers generate the most revenue and strengthen customer loyalty when they have a deep understanding of their best coverage areas. This requires knowing who their customers are, where they need coverage, and how they interact with telecom services. Global geocoding, location analytics, and comprehensive data can help reveal these vital insights.

Layering multiple datasets related to demographic and address information provides an in-depth view of telecom markets around the world. Locating existing customers or prospects and enriching their profiles with attribution related to age, education level, ethnicity, income, and expenditures gives telecom providers the detail they need to develop strategic products, services, and campaigns.

View this on-demand webinar to understand how to leverage global location intelligence and demographic data to boost revenue and customer satisfaction.

Register now and learn more about:

• Analyzing coverage areas with address data and geocoding
• Identifying lookalike markets with globally consistent demographic data
• Layering multiple datasets to develop an accurate view of customers and coverage areas