PSYTE™ UK Geodemographic Data

Identify, understand, and reach the right people with an intuitive, comprehensive neighborhood classification system for the UK.

How well do you know your audience?

Organizations increasingly face pressure to deliver personalized experiences and make more informed decisions by leveraging demographics at a local level. However, many lack the data they need to identify and understand their ideal audience.

Even organizations that have a wealth of data struggle with this, as it can be very challenging to glean actionable information for local populations from hundreds of variables.

Unfortunately, organizations make inefficient decisions that waste time and money without a clear understanding of who people are, where they are, and what makes them unique.

Simple segmentation. Powerful insights.

PSYTE™ UK geodemographic data enables you to deeply understand people, discover new market opportunities, and enhance decision-making with a complete view of neighborhoods across the country and detailed insights on distinct population segments.

It classifies neighborhoods into 40 segments, aggregated into 10 lifestyle groups, based on geographic location and the predominant demographic and socioeconomic characteristics shared by residents. These segments are given simple, intuitive labels like, “Mature Money,” and brief descriptions that paint a vivid picture of each neighborhood at a glance.

This classification summarizes and highlights the core traits of subpopulations across the UK while also revealing the differences between neighborhoods at a granular level. Armed with aggregated, local data on age, income, education, preferences, and more that would normally necessitate complex analysis, you can easily use robust geodemographic data to power your key initiatives, make data-driven decisions, and reach the right audience.

Read the full product sheet to learn more.