Product Sheet

Dynamic Neighborhoods

Reach your audience where they are and grow your business.

Consumers are on the move, and where they go matters.  Understanding where relevant populations visit and how they engage with those locations is essential for making smarter, more impactful business decisions.

Unfortunately, gaining a clear picture of population movement can be difficult. Most demographic data is static—only providing insight into the residential, nighttime population of an area. Harnessing visitation data is also challenging due to its complexity and large file sizes. Moreover, organizations want to use demographics and visitation in tandem, but linking them often requires extensive expertise and data science resources.

Turning real-world movement patterns into location intelligence
Dynamic Neighborhoods provides a clear, actionable picture of how neighborhoods come to life with pre-calculated metrics that reveal where populations visit, how busy these areas are, how long people stay, and how these patterns vary over time and across age, sex, income, occupation, and consumer spend.

It combines visitation and demographic data aggregated to U.S. census block groups to deliver the actionable information you need without having to devote valuable time and resources to grappling with complex visitation data, privacy concerns, and joining disparate datasets.

Read the full solution sheet to learn more.