Top 2021 Data Integrity Insights to Drive 2022 Planning

Businesses today have a range of critical priorities that require a foundation of trusted data.

Establishing trust in data starts with data integrity. Data that’s used for insight generation must be accurate, consistent and filled with context for business decision-making.

When the responsibility for critical decision-making rests at the feet of data and analytics professionals, it is essential that the information they are passing to company stakeholders is wholly reliable.

Our first ever Data Integrity Trends survey of 304 data, analytics and AI executives shows that enterprises today have a range of critical business priorities that require a foundation of trusted data.

First and foremost, 63% say business initiatives geared toward meeting customer experience demands are influencing their 2021 priorities. Meanwhile, 58% say their priorities include launching or scaling AI and advanced analytics initiatives and 49% say the same about meeting compliance and regulatory requirements.