How to Leverage Data to Build Meaningful Relationships with Customers

Succeeding in today’s competitive global marketplace begins with understanding that consumers don’t just buy products–they buy experiences. To create the kind of experiences that keep them coming back, businesses need to engage with their customers on a deeper level, anticipating their needs and personalizing both what is being offered and the way those offers are communicated.

Accomplishing that depends on an understanding of the customer’s behaviors, intentions, and goals. It means mastering personalization and applying it at scale: Recognizing each individual; being aware of their previous interactions with your company; and ensuring each touchpoint and communication is focused on the things that matter to them.

The rewards of doing so are significant.

[sc name=”callout-purple” ]90%

of customers are willing to spend more when companies provide personalized customer services.

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