EML puts interactive video technology to work improving client engagement
Although Australian claims manager EML has been managing workplace injury claims for more than a century, they have only been an agent in Victoria since 2016. That was when workplace insurance regulator WorkSafe Victoria appointed EML Vic Pty Ltd as one of its agents to manage employers’ WorkCover insurance and injured workers’ compensation claims in that state.
EML began looking for new approaches to add value for their clients, differentiate its service offering to injured workers and improve return to work outcomes.
“The workers compensation industry is ripe for innovation,” says Helena Swindells, EML’s customer experience manager for Victoria. “We want to bring something different to the market, so we’ve been looking at how the business operates and how we manage our clients’ claims. We’ve given a lot of thought to how people want to interact with us and have looked to find new ways to give our clients that choice.”Traditionally, insurers’ communications with injured workers have taken place over the phone or in writing, and clients have been expected to digest very complex claim information by reading lengthy documents. EML found that these channels didnot work best for every client.