Luxury sports car manufacturer gets the most from its global customer relationship management software investment by ensuring uncompromising data quality. The brand name Porsche is famous worldwide. From the 1930s when Ferdinand Porsche founded the Porsche Engineering Office in Stuttgart through the launches of various Porsche models—the very first 356, the 956, the 911 Carrera to the much heralded Boxster—Porsche embodies fascination, power, quality, style, and action. Innovation and emotion is epitomized by all Porsche vehicles. At Dr. Ing. h.c. F. Porsche AG, its guiding principle of keeping up with the pace of tomorrow by accelerating today demands creativity, competence and concentration knowledge that has been developed over generations.
Good Customer Rapport
Car dealers are quite particular in their demand for marketing and sales support, especially in Germany. To support them and ensure effective customer communications, the company commenced a four-year global migration of its customer relationship management (CRM) processes to SAP. A dedicated team at the company’s German headquarters is progressing swiftly to provide access to Porsche subsidiaries around the world.
While the German dealerships now have significant exposure to Porsche’s mySAP™ CRM system, Germany was not the first to benefit. That accolade goes to Porsche Cars North America – and for two reasons. First, North America and Canada represent the biggest market for the car manufacturer; almost 40 percent of all luxury cars are sold there. Second, the orientation of the pilot project towards a non-German market prevented a focus that is too German-centric. Porsche’s mySAP CRM implementation provides a customer information hub, with data being sourced from many applications. Roadside assistance, customer service, warranty programme and marketing information applications feed-in, as well as data from in-car systems. Customer histories can be viewed, supporting optimal customer care as well as effective marketing programs.
Read more about how Porsche ensured effective customer communication, and secured increased brand loyalty with Precisely’s Trillium Quality.