GLOSSARYVisit Attribution
What is it and why it is important?
What is Visit Attribution?
Visit attribution is the process of linking a consumer’s in-person visit to a location (like a store or restaurant) to a specific marketing activity—such as an online ad impression or promotion.
Why is Visit Attribution Important?
It provides marketers with proof that their campaigns drive real-world actions, bridging the gap between digital and physical experiences.
What are the Benefits of Visit Attribution?
Visit Attribution gives you a clear indication of what’s driving people to visit your stores, restaurants, or physical locations. It connects online marketing efforts with offline actions, helping you prove what’s working and improve the way you spend your ad budget.
How Precisely Can Help
Both Precisely Audiences and Visits excel in visit attribution, linking ad exposure to verified store visits and sales. Precisely Audiences measures full-funnel outcomes, tying media to in-store purchases, while Precisely Visits’ Daily Visit Counts and Firehose Visits provide granular data for attributing visits to campaigns. Examples include a 9.3% sales lift for an auto brand and 4x store visits for a retailer.
Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.