GLOSSARYMobile Advertising ID (MAID)
What is it and why it is important?
What is Mobile Advertising ID?
Mobile Advertising ID (MAID) is a resettable, anonymous identifier assigned to a mobile device. It helps companies understand user behavior across apps while maintaining privacy. Examples include Apple’s IDFA and Google’s AAID.
Why is Mobile Advertising ID Important?
MAIDs help companies link behavior across mobile devices for personalization and measurement, but increasing privacy restrictions limit their availability. Precisely offers alternatives that do not rely on shared identifiers.
What are the Benefits of Mobile Advertising ID?
Supports anonymous targeting and analytics without compromising individual identity. MAIDs enable audience segmentation, campaign attribution, and behavior analysis.
How Precisely Can Help
Precisely’s connected ID ecosystem incorporates MAIDs and other similar anonymized identifiers to link location-based patterns to audience profiles, enabling accurate targeting across mobile, CTV, social, and search channels without compromising privacy.
The emphasis on privacy-compliant data ensures adherence to regulations like GDPR and CCPA. Precisely Signal Engine operates without reliance on MAIDs. It empowers organizations to activate location data using visit intelligence derived from first-party signals—no shared IDs required.
Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.