GLOSSARYGross Rating Point (GRP)
What is it and why it is important?
What is Gross Rating Point?
Gross Rating Point (GRP) is a traditional media metric that measures the total exposure of an ad campaign, calculated as Reach (%) × Frequency (number of times the ad is seen).
Why is Gross Rating Point Important?
It helps advertisers understand how much of their target audience has seen a campaign and how often, serving as a benchmark for reach-based planning.
What are the Benefits of Gross Rating Point?
GRP helps marketers understand how often their ads are seen and by how many people. It’s a useful planning tool for big campaigns and gives you a simple way to compare the impact of different ads across TV, radio, or digital.
How Precisely Can Help
Precisely’s focus on measurable outcomes supports GRP goals. By tying ad exposure to verified visits and sales, Precisely Audiences provides data to calculate reach and frequency, enhancing GRP analysis for campaigns across CTV, mobile, and social channels.
Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.