GLOSSARYDSP (Demand-Side Platform)
What is it and why it is important?
What is DSP?
A DSP is a tool that allows advertisers to buy digital ad space and target specific users across multiple channels in real time.
Why is DSP Important?
It’s how advertisers reach people efficiently and at scale—especially with high-performing, location-based segments.
What are the Benefits of DSP?
Improves ROI by ensuring ads are seen by the right people, at the right place and time.
How Precisely Can Help
Precisely Audiences integrates seamlessly with major DSPs, allowing marketers to export audience segments directly into platforms like The Trade Desk or DV360 for programmatic advertising. The self-serve Audience Discovery Dashboard enables rapid activation across DSPs, supporting channels like CTV, mobile, and social. This streamlines campaign execution, as seen in the 4x store visit increase for a department store using CTV ads.
Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.