GLOSSARYContextual Targeting
What is it and why it is important?
What is Contextual Targeting?
A method of serving ads based on the content of the webpage or app, rather than user behavior or identity. For example, showing a sports ad on a sports news article.
Why is Contextual Targeting Important?
It offers a privacy-safe way to deliver relevant ads, especially as third-party cookies and identifiers are phased out.
What are the Benefits of Contextual Targeting?
Contextual targeting shows ads based on the content someone is viewing—like showing a hiking gear ad on a travel blog. It’s a smart, privacy-friendly way to keep your message relevant, especially as fewer advertisers rely on personal tracking.
How Precisely Can Help
Precisely Audiences supports contextual targeting by curating segments based on real-world behaviors and categorical interests (e.g., dining, retail, auto). By activating these segments across CTV, mobile, and social platforms, Precisely ensures ads appear in relevant contexts, such as targeting QSR customers near dining locations, without relying on personal data.
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