GLOSSARYAd Exchange
What is it and why it is important?
What is an Ad Exchange?
An Ad Exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory in real time via automated auctions.
Why is an Ad Exchange Important?
It enables programmatic advertising, where inventory can be bought quickly and dynamically, improving speed and targeting.
What are the Benefits of an Ad Exchange?
An Ad Exchange makes it easy for advertisers to buy digital ad space in real time. They help you reach more people faster, often at better prices, and give you access to inventory across many different platforms—all through one system.
How Precisely Can Help
Precisely audience segments, activated through DSPs, participate in ad exchanges where DSPs and SSPs connect. By providing high-quality, privacy-safe data, Precisely enhances the efficiency of ad exchanges, ensuring relevant ads are delivered to targeted audiences. The integration with platforms like The Trade Desk and LiveRamp facilitates this process.
Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Precisely Visits
Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.