Re-Imagining Customer Engagement for the Financial Services Industry

Re-Imagining Customer Engagement for the Financial Services Industry

As the world looks hopefully toward positive changes in 2021, there can be little doubt that some of the events of 2020 will have lasting impact on society as a whole for years to come. One significant change last year came in the form of customer engagement. Research sponsored by the CMO Council in association […]

Why Data Integration Matters in Financial Services

Why Data Integration Matters in Financial Services

2.5 quintillion bytes of data are created each day, and that number is continuously growing. For financial services companies, that presents untapped potential to gain better insights into existing customers, new business opportunities, target market audiences, and the competitive landscape. At the same time, this flood of data raises significant challenges for financial services companies […]

Exploring the Role of Data in the Mortgage Industry

Exploring the Role of Data in the Mortgage Industry

Big data and its corollaries – artificial intelligence (AI) and machine learning – are having a transformative effect on virtually every industry. As the volume of data collected by businesses, governments, and NGOs increases at a faster and faster rate, the accuracy of predictive insights produced by that data increases. A decade or two ago, […]