Marketing campaign optimization, site selection for new locations, targeted ad placement … what do these use cases have in common? They all depend on accurate and contextual data that provides a deeper understanding of the audiences and markets you serve. And that need has never been greater – especially when the pressure is on to make smarter, faster data-driven decisions.
Yet even with an abundance of data at your fingertips, utilizing it to fuel your business needs remains a challenge – especially when it comes to the location-based signals you already own.
Enter Signal Engine: our new cloud-deployed software solution designed to transform your raw timestamped location data into actionable, real-time datasets that you can analyze, score, and activate– all while preserving privacy and operating entirely within your cloud environment.
How exactly does this privacy-first tool simplify the complexities of mobility data and empower you to make confident, data-backed decisions? Let’s take a closer look.
Why Signal Engine Matters Now
This release couldn’t be more timely. Signal Engine processes your first-party location data into clean, confidence-scored visit intelligence, all inside your cloud environment. That means no third-party exposure, no data leakage, and complete control over how your data is used.
Whether you’re enriching analytics, measuring campaign performance, training AI models, or enabling downstream activation, Signal Engine gives you the high-quality, structured visitation data you need — securely and at scale.
At a time when GDPR, CCPA, and other privacy regulations keep shifting – and customer expectations keep climbing – the pressure to handle customer data responsibly has never been greater. Traditional mobility data approaches are slow, messy, and risky – bogged down by complex ingestion processes, fragmented datasets, and serious compliance challenges.
Signal Engine addresses these pain points head-on.
It turns your first-party mobility signals into rich, contextualized visit insights – without those signals ever leaving your cloud. It’s a secure, scalable alternative to legacy solutions that keeps you compliant and in control.
Solving the Industry’s Toughest Challenges
Signal Engine was purpose-built to tackle three core challenges that have been holding back data teams and marketers alike for too long.
- Making raw mobility data usable
Processing raw lat/long and timestamp data has traditionally been complex, requiring specialized skills and external tools. Signal Engine removes those barriers by running entirely within your environment, applying advanced clustering, filtering, and scoring to transform raw signals into clean, confidence-scored visits. The result: consistent, high-integrity data you can trust. - Protecting data privacy and simplifying compliance
With evolving regulations like GDPR and CCPA — and growing internal governance requirements — privacy can’t be an afterthought. Signal Engine processes data 100% behind your firewall, with no third-party access and customer-defined logic and thresholds. You stay in control, minimizing risk and ensuring compliance. - Lack of decision-ready data
Without accurate, visit-based intelligence, audience targeting and performance measurement are unreliable. Signal Engine provides structured, high-quality visitation data that powers downstream use cases like targeting, attribution, analytics, and AI modeling — helping you make better decisions faster.
Benefits That Go Beyond the Basics
Signal Engine delivers data in formats that seamlessly integrate with your existing analytics platforms, marketing workflows, and business processes. Whether it’s campaign measurement, audience segmentation, or behavioral modeling, the solution fits effortlessly into the tools your teams already use.
Here’s how it delivers value across the organization:
- For analysts: Eliminate the need for manual clustering, scoring or cleaning. Signal Engine applies spatiotemporal clustering and probabilistic scoring to deliver ready-to-use outputs – cutting analysis time and helping you focus less on data prep and more on what matters.
- For marketers: Get a clearer view of how key audiences spend time, without relying on complex third-party data or shared IDs. Signal Engine provides reliable visitation patterns that improve audience quality, targeting accuracy, and attribution confidence.
- For executives: Make strategic decisions with confidence. From campaign performance to site selection and customer trends, Signal Engine provides privacy-safe data that intelligence leaders need to drive growth.
- For data teams: Reduce development cycles and accelerate time to value. Signal Engine simplifies the ingestion and activation of mobility data, freeing up resources for higher-impact work.
A Smarter, More Actionable View of Your Customers
Signal Engine is part of a growing ecosystem of trusted data enrichment and location intelligence solutions from Precisely. It’s all about making your data usable, meaningful, and secure.
When you’re able to move beyond surface-level metrics and uncover the deeper patterns that drive customer behavior – all without compromising on privacy and compliance – true transformation can begin.
Learn more about Signal Engine – available now.
