Forward Geocoding vs. Reverse Geocoding: What’s the Difference?

Forward geocoding or typically known simply as “geocoding” refers to the process of identifying a specific location based on a street address. In other words, the process converts a street address to a specific latitude and longitude. In contrast, reverse geocoding starts with a specific location (that is, latitude and longitude coordinates) and determines the […]

3 Geo-enrichment Insights Supporting Data Science – Location Determination

Geo-enrichment unlocks location intelligence for automated production processes. As organizations use more cloud computing the ability to include context derived from location intelligence as part of a digital transformation project can be missed. Location intelligence (AKA spatial intelligence, geospatial intelligence, or GIS) provides a significant advantage in understanding customers through insights data science. In this […]