Ever wonder why companies like IBM are still selling mainframes? Hint: It’s not because they’re living in the past. It’s because the mainframe is still crucial in a number of...

The manufacturing game has changed. The consumer demand for contextual content that tells a story is nothing new – in fact, it’s long influenced retailers and B2C sellers. But now, in our B2B2C...

One thing that’s certain, is that customer preferences will always be changing – a fact that the digital world has only amplified.  If you’re a consumer-packaged goods (CPG) company, this...

For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer...

Even in an omnichannel world, location matters. In many respects, location is more important than ever. As the world around us changes, data-driven retailers willing to analyze, understand, and...

Rapid, unexpected change is compelling retailers to become far more adaptable than they have ever been before. Leaders who can acclimate themselves quickly and make smart, data-driven decisions will...

Advanced business analytics deliver competitive advantage to organizations that have the foresight to leverage data-driven insights as part of their strategic decision-making processes. A company’s...

What’s the most important aspect of your business as a retailer? What you sell is important, as is customer service. However, data quality is an often-overlooked aspect of running a retail...

Today’s companies are becoming experts at extracting business intelligence from data. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester...