Geofencing vs. Beaconing

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they enter a specific geographic area. Location-based marketing is 20 times more effective than generic banner ads. The numbers back this up. Mobile advertising significantly boosts open […]

The Wonderful World of POI Data

Points of Interest (POI) are being applied to address so many problems it’s hard to keep track of them all. I feel like I learn of a new use case every time I meet clients – surprising things we’ve never thought about. Site selection, or deciding where to put a store or facility, is one […]