Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...

Expectations around retail experience are being turbo-charged. As ever, those who can access and orchestrate data to create differentiated customer experiences will win. But why and how? Like many,...

While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large...

The telecommunications industry lives at the leading edge of technology change. It comes as no surprise, therefore, that leaders in the telecom sector understand the critical role that data science...

Like many of you, I spent a significant amount of time looking at election maps of the US as the 2020 voting results came in. Closely following the avalanche of data and statistics as the counts and...

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Data enrichment is about seeing the world in a more nuanced way and adding context to existing business data.  The results can help leaders to identify patterns that reveal buyer behavior, discover...

Retail site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased...

In recent years, two important technology trends have converged: big data analytics and location intelligence. Big banks, telecommunications companies, global retailers, insurance companies, and...