Geofencing vs. Beaconing

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they enter a specific geographic area. Location-based marketing is 20 times more effective than generic banner ads. The numbers back this up. Mobile advertising significantly boosts open […]

Geofences: What They Are and Why They’re Effective

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and interact with consumers in other ways that help you generate the results you want. Geofences are usually associated with mobile phone apps, but that is not necessarily always the case. […]