
Geofencing vs. Beaconing
If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...
Blog > geofencing
If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...
Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...