Use Video to Build a Customer-Centric Company
The video revolution is in full swing. Consumers have overwhelmingly expressed their preference for video over static website content and other digital media. Cisco estimates that by 2022, online videos will make up more than 82% of all consumer-driven internet traffic. That’s a 15x increase over 2017 numbers. Consumers are connected 24/7, and video provides […]
Want to Engage More Customers Post-COVID? Self-Service Is the Answer
When COVID arrived upon the scene in early 2020, consumers had already begun to shift toward online interactions, frequently preferring digital self-service applications over direct person-to-person communication. The pandemic has dramatically accelerated that digital customer engagement trend, as consumers have increasingly turned to email, text, web, social, chatbots, and video to communicate with the businesses […]
How the Insurance Industry is Changing the Dynamic of Customer Experience with Video
Insurance is one of the constants in consumer life. Consumers need insurance for cars, homes, property, health, and lives. But one of the things these important policies are often missing is a positive customer experience. Forrester Research says the customer experience health insurers provide ranks the lowest of any industry. Industry disruptors know this, and […]
4 Ways to Engage Customers with Video to Meet Them at Their Moment of Need
It’s all about the micro-moment. Instead of sitting down for a long period of time to research a topic, customers use their mobile devices to search for in-the-moment details. Engage customers with video if you want to catch them in this moment of need. Interactive video and the moment of need Consumer online habits have […]
Video Helps Members Navigate the Healthcare Industry in Tough Times
Healthcare is personal. When you broach sensitive and complex topics like healthcare, you need to be able to have conversations based on trust, which is established by anticipating and addressing each member’s individual needs. Most importantly, communication and customer engagement can’t flow in one direction – health plans need to be able to have two-way […]