What is Data Integrity?
Key Takeaways: Data integrity is achieved when data has maximum accuracy, consistency, and context – giving you the power to trust your data and make better business decisions. The journey to trusting your data can be challenging, but you can more easily and effectively build data integrity when the core capabilities you need work together. […]
Better Together: Data Enrichment and AI for Smarter Decision-Making
Key Takeaways Enrich your raw data with context to unlock its full potential and enable smarter, data-driven decision-making. Combine data enrichment and AI for more accurate predictions, personalized insights, and proactive strategies. To successfully implement data enrichment, identify current data gaps, choose the right providers, and leverage APIs and AI for maximum impact. Modern businesses […]
Key Challenges in Determining Address Serviceability for Telecommunications
I’ve been in the data business for nearly 30 years, and I’m still learning. Lately, I’ve been diving deep into the specific needs of telecommunication companies, particularly understanding the serviceability and “salability” of an address. Much of my career has been spent building data to accurately locate addresses—for business intelligence (at GDT and Pitney Bowes) […]
Must-Know Data Integrity Trends for 2025
2025 Planning Insights: Data Enrichment and Location Intelligence Emerge
The 2025 Outlook: Data Integrity Trends and Insights report is here! Precisely was proud to partner once again with Drexel University’s LeBow College of Business on this report, which is filled with actionable strategic insights from over 550 leading data and analytics professionals worldwide – and it’s going to be an essential resource as you plan your […]
Maximizing Your Data’s Potential: Best Practices for Streamlining Data Enrichment
Key Takeaways: Data enrichment is the process of appending your first-party data with contextually rich third-party data, enabling you to make more data-driven decisions. Traditionally, data enrichment can be lengthy and expensive, but implementing best practices for evaluating datasets and working with a data provider that offers data delivery options fit for your needs can […]
Your Guide to Accurate, Reliable AI/ML – Powered by Data Enrichment
Key Takeaways: Data enrichment is the process of appending your internal data with relevant context from additional sources – enhancing your data’s quality and value. Data enrichment improves your AI/ML outcomes: boosting accuracy, performance, and utility across all applications throughout your business. Overall business benefits of powering your AI/ML initiatives with data enrichment include reduced […]
5 Data Quality Best Practices
How to Power Successful AI Projects with Trusted Data
Key Takeaways: Trusted AI requires data integrity. For AI-ready data, focus on comprehensive data integration, data quality and governance, and data enrichment. A structured, business-first approach to AI is essential. Start with clear business use cases and ensure collaboration between business and IT teams for the greatest impact. Building data literacy across your organization empowers […]
The Power of Place: Using Location Data to Enhance Your Branch and ATM Strategy
Over the past century, how consumers engage with physical bank branches has changed. In today’s digital-first economy, allowing customers to interact through their preferred channel is increasingly important. While many consumers now favor digital channels, access to cash and face-to-face services remains significant for various demographics. This makes it vital for banks and other financial […]
Ensure a Smarter Tomorrow by Unlocking Efficiency With Your Address Data Today
Virtually every business on the planet captures and stores address information. Ostensibly this data enables you to ship items or send mail to customers and prospects, to correspond with suppliers, and to communicate with a network of distributors or other partners. But address information provides so much more than that. When you know where your […]
New Year’s Resolutions and Gym Deals: A Catalyst for Changing Consumer Behavior
Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores and fast-food chains dropped significantly. Set the Stage The beginning of the New Year has always been used as an opportunity to make lifestyle changes, […]