Managing the Customer Communications Lifecycle

Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours?  The short answer is that consumers don’t just buy products – they buy relationships. When a customer engages with your brand, it’s […]

3 Steps to Increase Insurance Claims Satisfaction

For some time now, CX has been rising in visibility and importance. That development began well before COVID, but it has accelerated dramatically since the pandemic. Back in 2015, Forrester Research coined the term “the age of the customer.” Businesses began to develop targets for improving customer experience (CX) and striving to achieve those by […]

Top Things to Consider When Choosing a Customer Communications Management Solution

Providing a first-class customer experience (CX) is no easy undertaking. It starts with building and maintaining a culture of service, but in today’s world, that can be especially challenging. The so-called “Great Resignation” is unfortunately very real, and that’s making it hard to deliver great CX. Employees are seeking employment alternatives or are leaving the […]

Customer Experience Strategies that Deliver Quick Wins

Automating customer engagement during a customer’s moment of need while delivering a delightful experience are the customer experience strategies that many aspire. The good news is that the pieces of the puzzle to achieve this goal are available today as plug-and-play cloud services. Many of the calls to your call center are about the communications […]