Customer Relationship Management vs. Customer Communications Management: Differences and Synergies
Key Takeaways: Adopting both CCM and CRM platforms can significantly enhance your customer experience through personalized communications, automated workflows, and consistent messaging across channels. Automating repetitive communication tasks cuts back on manual efforts to save you time and reduce costs. As consumer expectations for efficient and personalized experiences continue to rise, effectively managing customer relationships […]
Unified Customer Experience: A Guide for Financial Service
For financial services companies, success hinges on consistently meeting customer expectations. Trust plays a pivotal role in client satisfaction and long-term loyalty. Consistency and accuracy in communication are essential. Experts at Deloitte found that 70% of consumers consider a consistent multi-channel experience as extremely or very important when selecting a primary bank. In today’s multi-channel world, that […]
Best of 2023: Top 5 Customer Engagement Blog Posts
By connecting with customers when, where and how they desire, using personalized and data-driven insights, businesses are creating the game-changing experiences that customers demand. Join us as we count down the Top 5 Customer Engagement blog posts of 2023. #5. Managing the Customer Communications Lifecycle Why do customers choose your brand over the competition? If they can […]
Customer Communication Management for Highly Regulated Industries
Data drives innovation. Throughout our Trust ‘23 summit, Precisely has demonstrated just how critical data integrity is for surviving and thriving in today’s hyper-competitive business environment. The effective use of data is a determinant of who becomes the market leader and who can establish a lasting competitive advantage. Data is also the key to winning […]
Lower Operational Costs with a Managed Services Model: Here’s How
After unprecedented market disruption over the past three years, businesses around the globe are redoubling their efforts to attract and retain customers, while also attempting to reduce operational costs. A recent study conducted by Aspire Customer Communications Services reports that the top strategic priorities of leading global brands with respect to customer communications include improving […]
Managing the Customer Communications Lifecycle
Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours? The short answer is that consumers don’t just buy products – they buy relationships. When a customer engages with your brand, it’s […]
Top Things to Consider When Choosing a Customer Communications Management Solution
Providing a first-class customer experience (CX) is no easy undertaking. It starts with building and maintaining a culture of service, but in today’s world, that can be especially challenging. The so-called “Great Resignation” is unfortunately very real, and that’s making it hard to deliver great CX. Employees are seeking employment alternatives or are leaving the […]