Video

Precisely: A Practical Path to Agentic AI – Closing the Data Integrity Gap at Entain

Entain, one of the world’s largest sports betting and gaming groups, serves millions across digital and retail channels. To support its AI strategy in a regulated environment, Entain is evolving from manual to AI-supported to agent-driven data management. This session explores their 3-stage framework and first principles for closing the agentic AI data integrity gap—building agentic-ready data that is accessible, reliable, enriched, and governed.