The Art of Automating Endless Aisle

Six Steps to Turning Your Endless Aisle Strategy into an Intelligent Aisle Implementation with PIM

Introduction

The idea of endless aisle looks incredibly appealing on paper, but putting it into practice is another story. The key to success is a strategy rooted in the consumer experience, and an understanding of how your business must operate to avoid drowning in a sea of SKUs.

In this e-book, we’ll discuss a game plan for turning your endless aisle strategy into an intelligent aisle implementation.

Endless Aisle Roadblocks

No longer just a buzzword, endless aisle can be a valuable omnichannel strategy for retailers. The ability to merge online assortment with third party products and in-store offerings helps provide the best possible shopping experience for customers.

The reality, however, is that very few companies have managed to launch a truly successful endless aisle program. With greater assortment comes deeper data quality issues, and customers can become overwhelmed by inconsistencies and the paradox of choice.

The right technology and processes are critical to removing endless aisle roadblocks.

Product Information Management (PIM) helps organizations successfully scale their assortment to an infinite level while maintaining accurate, consistent, and enriched product content.

Let’s take a look at the six steps businesses can take utilizing a PIM platform to ensure a successful endless aisle implementation.

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Implementing an endless aisle program isn’t easy and requires constant coordination of technology, processes and people.¹

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