Customer Story

APICIL Drives High-Quality Lead Generation with EngageOne Video

APICIL is one of France’s leading insurance groups, specializing in supplementary social protection. As part of its strategic expansion into the B2C market, APICIL sought new and innovative methods to engage prospective customers and improve the quality of incoming leads.

Challenge
Upon retirement, French employees lose access to the private health insurance provided and subsidized by their employers. Individuals aged 63–70 suddenly face the need to choose their own coverage—at a higher cost and without employer contributions.

This moment of transition represents a high-value, highly profitable segment for insurance providers, especially for supplementary health coverage.

Read this customer story to learn more.