What is Web Mapping?

Web mapping is the process of using the internet to view, analyze, or share a visual representation of geospatial data in map form.

Why Web Mapping Is Important?

Web mapping provides the ability to access geospatial mapping on the internet through a web browser interface. Web mapping is sometimes referenced as web GIS (Geographic Information System). A primary aspect of its appeal is the ability for mapping to be accessed in a flexible manner, while providing an intuitive way to interact with location data. This allows mapping software to be used by multiple types of users, not only GIS professionals.

Web mapping, and the processing of data to create visualization, is increasingly used to empower organizations to derive geospatial insights across the enterprise. This is also referred to as enterprise location analytics, which ultimately assists organizations in arriving at location intelligence. Web mapping plays a key role in the proliferation of location intelligence due to its accessible nature, meaning users can consume web mapping across mobile devices and applications.

Precisely’s web mapping tools can help you achieve intuitive enterprise location intelligence


How Precisely Can Help?

With the exponential growth in location data from mobile devices and IoT comes the continuing challenge of integrating and managing this data efficiently to create insights across the enterprise. Some web mapping applications enable you to integrate data from different databases and file formats. This means your analysis is built on a more complete data ecosystem where data silos have been broken down, making it easier to gain a more richer and complete view of spatial opportunities and risks from location analytics.

Web mapping tools also play a critical role in making location intelligence accessible to senior management, business analysts, and customers. The intuitive functionality often associated with web mapping brings analysis to any desktop, website, tablet, or mobile device. Effective web mapping means users can easily access, update, and visualize data anywhere and anytime, while being able to easily share mapping with co-workers, citizens, customers, and partners.