The manufacturing game has changed. The consumer demand for contextual content that tells a story is nothing new – in fact, it’s long influenced retailers and B2C sellers. But now, in our B2B2C...
The buying process has changed dramatically for consumers and businesses alike in recent years. The number of available products has exploded, as technology has driven rapid innovation, and consumers...
One thing that’s certain, is that customer preferences will always be changing – a fact that the digital world has only amplified. If you’re a consumer-packaged goods (CPG) company, this...
For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer...
Poor data quality in your customer master records in SAP leads to inefficiencies and miscommunication. Duplicate records are common, resulting in wasted time and money reaching the same customers...
If you’re a bit perplexed about the difference between PIM vs MDM, you’re not alone. In fact many are unclear about what Product Information Management (PIM) entails, and how it differs from...
