Data-driven insights in the era of PII
The European Union’s General Data Protection Regulation (commonly known as GDPR) came into effect on the 25th May 2018. It is important to any user or processor of personally identifiable...
Precisely Expands Partnership with Vistar Media
Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering...
Taylor Swift Concerts Increase Hotel Visitation for Most Cities
… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of...
A Store’s Grand Opening Success Can Depend on its Proximity to Nearby Stores of the Same Chain
Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to...
Propel Telecom Growth with Location-Based Context
Telecom providers invest heavily in infrastructure, so it’s vital that they optimize those investments by using an intelligent planning process. That means making data-driven decisions based on...
What is Data Enrichment? Best Practices and Use Cases
How much data is your business generating each day? While answers will vary by organization, chances are there’s one commonality: it’s more data than ever before. But what do you do with all...
Fueling Data-Driven Decision-Making with Data Validation and Enrichment Processes
77% of data and analytics professionals say data-driven decision-making is the top goal for their data programs. Data-driven decision-making and initiatives are certainly in demand, but their success...
Next-Generation Network Planning: Why It’s Important
In contrast to the relatively slow-roll deployment of 4G technology, the implementation of 5G is happening very rapidly. Network planning deployments are in motion, end-user device upgrades are...
Retail Grand Openings Fizzle If Same-Brand Locations Are Too Close
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings,...