Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely PlaceIQ location-based audiences now available to Vistar Media’s advertising clients – powering...

… but the impact can vary depending on the location and surrounding events Taylor Swift concerts increased hotel visitation by up to 20% in mid-sized US cities, by bringing in thousands of...

Ramp-up visit rates for Big Box and Dollar Stores can be over twice as fast for locations that have opened in new markets versus ones in existing markets. For Precisely PlaceIQ, it is common for to...

Telecom providers invest heavily in infrastructure, so it’s vital that they optimize those investments by using an intelligent planning process. That means making data-driven decisions based on...

How much data is your business generating each day? While answers will vary by organization, chances are there’s one commonality: it’s more data than ever before.  But what do you do with all...

77% of data and analytics professionals say data-driven decision-making is the top goal for their data programs. Data-driven decision-making and initiatives are certainly in demand, but their success...

In contrast to the relatively slow-roll deployment of 4G technology, the implementation of 5G is happening very rapidly. Network planning deployments are in motion, end-user device upgrades are...

The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings,...

A new store opening can have a major impact on visitation behaviors in the area, we looked at how quickly a newly opened store gained traffic, in relation to its distance from the closest location of...