Oracle’s recent decision to shut down its advertising business marks a significant shift in the ad tech landscape. This move, driven by declining revenues and increasing regulatory pressures,...
Key Takeaways: Use location and data APIs to boost app reliability and user satisfaction with accurate, up-to-date geographic information Overcome common issues like failed deliveries and customer...
The Growing Allure of Women’s NCAA Basketball Each March, the fervor around NCAA basketball reaches a fever pitch, drawing massive TV audiences and creating a flurry of commercial...
Chances are, we’ve all heard the story of the lighthouse and the naval vessel, in which the captain of a large ship sees a light in the distance and transmits a command that the smaller vessel...
Consumers kick-started the year by building more health-focused habits, with nearly a 5% increase in visits to gyms and grocery stores, while interest in less healthy options like convenience stores...
Your competitors use data to target your customers, discover unmet needs, and explore new markets. If you’re not using data to your advantage, you risk falling behind the rest of the pack. In a...
The Big Game in 2023 boosted economic activity in Glendale, AZ, especially to categories that the city invested in leading up to the event. The Big Game between Kansas City & Philadelphia...
Companies that excel at targeted messaging will generally outperform their peers both in terms of revenue growth and customer loyalty. Digital marketing is ideally suited for precise targeting and...
Classic Black Friday categories like Electronics, Sporting Goods, and Department Stores enjoyed a major traffic boost on the shopping holiday, but the retail category didn’t see much lift over last...
