How Black Friday Foot Traffic Offers a Glimpse into Retail’s Future
Black Friday has long represented a high-stakes opportunity for retailers, with Big Box and electronics giants vying for dominance. However, this year told a different story. Google Trends revealed an unexpected rise in interest in hobby stores, particularly outdoor retailers and arts-and-crafts shops. This shift signals more than a seasonal anomaly—it reflects a profound change […]
Retail Grand Openings Fizzle If Same-Brand Locations Are Too Close
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings, customers can leverage data from Precisely PlaceIQ. In any given region, this data helps businesses understand foot traffic to […]
Top 10 Tips for Successful Retail Site Selection
Assessing your retail network and generating an expansion plan requires diligence, data, and expertise. Here at Precisely we bring all three of these things together. As part of that journey here are 10 Tips for Successful Retail Site Selection from our experts in demography, location intelligence, and data science. 1. Verify the quality of your […]
4 Industries Using Location Intelligence to Make Better Decisions
Today’s companies are becoming experts at extracting business intelligence from data and making business decisions. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester defines location intelligence as “the practice of collecting and managing customer location data, enriching it with other data sources, and analyzing for contextual insights for the purposes […]
How RPR Provides Top-Notch Geocoding Data with Precisely
By Reggie Nicolay, VP Marketing, RPR Every REALTOR® wants to be a trusted local market expert. To accomplish that, they must stay on top of data and market insights daily. They also need to be prepared to field a wide variety of questions because they work with a wide variety of consumers, from first-time buyers […]
The Power of Where: 5 Use Cases for Retail Location Based Data
Location intelligence has impacted the retail industry more than most. The rapid increase in adoption of mobile devices has provided a treasure trove of new location-based data about how consumers behave, both online and off-line. This parallels the emergence of a unified vision for retail that encompasses both e-commerce and brick-and-mortar locations. The end result […]
Multi-Domain Data Management MDM: 5 Keys to Success in Manufacturing
The manufacturing game has changed. The consumer demand for contextual content that tells a story is nothing new – in fact, it’s long influenced retailers and B2C sellers. But now, in our B2B2C world, this consumer demand extends upstream to greatly impact B2B interactions. As a manufacturer, your product information, localized content, customer insights, supplier […]
5 Ways Multi-Domain MDM Keeps CPG Companies Competitive
One thing that’s certain, is that customer preferences will always be changing – a fact that the digital world has only amplified. If you’re a consumer-packaged goods (CPG) company, this means finding new ways to optimize the customer experience, respond with agility to evolving business models, and become the trusted source for the product content consumers […]
9 Ways Customer MDM Drives Digital Transformation for Retail
For retailers, the work of reinvention is just beginning. Brands and commerce businesses must rethink and transform how they deliver frictionless and experiential moments to meet evolving consumer demands. Data-driven strategies, technology innovation, and the agility to evolve are mission-critical in this new era of retail. Multi-Domain MDM is key to data and digital initiative […]
How to Use Geodemographic Segmentation Profiles for Site Selection
Rapid, unexpected change is compelling retailers to become far more adaptable than they have ever been before. Leaders who can acclimate themselves quickly and make smart, data-driven decisions will see their businesses survive and prosper. Those who stick to outdated modes of thinking, in contrast, will fall further and further behind. Geodemographic segmentation profiles play a […]
6 Industries Where Mainframes are Still King
Ever wonder why companies like IBM are still selling mainframes? Hint: It’s not because they’re living in the past. It’s because the mainframe is still crucial in a number of industries. It’s telling that mainframes are important not only because some companies are still using the mainframe systems they bought years ago and have yet […]
4 Examples of How Enriched Data Can Generate Value
Advanced business analytics deliver competitive advantage to organizations that have the foresight to leverage data-driven insights as part of their strategic decision-making processes. A company’s first-party data is one of its most valuable assets, but the value of that information falls far short of its potential if it is not also enriched with trusted, curated […]