Data management solutions for retail
Pick the right locations and enhance campaign performance, so your sites and customer offers deliver value.
Create winning retail strategies with real-world context
Site selection, customer profiling, and campaign targeting all rely on trusted data for accuracy and value generation. Give your teams the context to make smarter retail decisions with Precisely solutions.
Territory creation time reduced from weeks to minutes
“We are confident the changes we have implemented will not only help improve productivity but will also deliver an increase in revenue for both Domino’s and our franchisees.”
Make the right site selection and network planning decisions with retail location intelligence
Choosing the wrong lease location drains budget and creates downstream impact. Model performance before you sign the lease by leveraging Precisely location intelligence capabilities, combining your internal data with curated demographics, competitive intelligence, and spatial analytics.
- Identify the highest-potential sites across a network, ranked by forecast revenue and cannibalization risk with opportunity scans.
- Compare network configurations and expansion sequences before committing capital through scenario modeling.
- Map competitor locations, trade areas, and market gaps so you open where rivals are weakest, using competitive intelligence.
Create accurate customer profiles and targeted campaigns with retail data
CHALLENGEDuplicate records are inflating your campaign budgets
Duplicate records, incomplete addresses, and data arriving from multiple retail channels result in inaccurate customer lifetime value calculations and unreliable segments, inflating campaign budgets.
SOLUTIONBuild a single customer view with deduplication and location enrichment
Consolidate customer records from every source by deduplicating them against validated addresses, and enriching each profile with over 8,200 demographic and economic variables at the block, neighborhood, and national level.
Reach the right customer at the right time with the right data
A customer near your store is worth a targeted offer, and the one walking past a competitor deserves a better one. Reach the right person at the right moment with Precisely location intelligence, providing pre-defined geofences, accurate geocoded points, and curated datasets.
Geofences around your locations
Trigger push and SMS notifications when customers enter or exit defined boundaries around your stores and competitor locations.
Estimated drivetimes and offers
Beacon-triggered messages to nearby devices include accurate drivetimes and personalized offers, pulling customers toward the nearest store rather than a competitor.
Audience targeting with demographics
Precisely Places supplies geofences around 180M+ commercial locations worldwide, pre-loaded with demographics for campaign targeting without custom GIS work.
Groupe L’Occitane overcame time-consuming master data management and reduced strain on IT resources using Automate Studio.
Boost personalization and customer engagement with SAP data quality
Personalization at scale depends on clean, complete master data. When SAP processes are slow and script updates require IT, marketing waits and data falls further behind. Use automated data management within SAP to keep your customer and product data accurate without operational drag.
- Reduce strain on technical resources with SAP process automation that lets business teams create and update scripts without IT.
- Enforce consistent customer and product data across SAP and connected systems with data quality rules.
- Maintain a single authoritative record per customer and product across all retail channels with master data management.
What retailers get when their data is right
- Open winning locations with capabilities that that model performance before a lease is signed
- Eliminate wasted campaign spend by building accurate customer profiles from deduplicated, enriched retail data
- Reach customers at the right moment with geofencing and location-based offers powered by data management that supports crucial retail use cases
- Accelerate personalization by automating SAP master data so marketing teams work without IT bottlenecks
- Give AI models the accurate, enriched customer and location data they need to act with confidence
- Assign tax jurisdictions accurately across every channel, address, and transaction
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Frequently asked questions
How does location intelligence support retail site selection?
Location intelligence combines your sales data with curated demographics, competitor locations, and trade area analytics to forecast a site’s revenue potential before you sign a lease. Precisely capabilities model cannibalization risk, opportunity gaps, and network-level impact so retailers can prioritize the highest-return openings and avoid expensive mistakes.
How does retail data management improve customer profiles?
Retail customer data typically arrives from multiple channels like ecommerce, in-store, loyalty, and third-party, with duplicate records and incomplete addresses. Precisely capabilities consolidate and deduplicate these records against validated addresses, then enrich each profile with demographic data at the block level so campaigns reach real people with relevant offers.
How does Precisely help retailers govern AI model inputs?
AI personalization and demand forecasting models run on the data they train on. Precisely data governance and data quality solutions provide traceable lineage and automated quality rules across customer, product, and location data, so retail AI models draw on accurate, governed inputs and teams can stand behind what the model decides.