PSYTE™ Geodemographic Segmentation
Key Challenges in Determining Address Serviceability for Telecommunications
I’ve been in the data business for nearly 30 years, and I’m still learning. Lately, I’ve been diving deep into the specific needs of telecommunication companies, particularly understanding the serviceability and “salability” of an address. Much of my career has been spent building data to accurately locate addresses—for business intelligence (at GDT and Pitney Bowes) […]
PSYTE™ US
Next-Generation Network Planning: Why It’s Important
In contrast to the relatively slow-roll deployment of 4G technology, the implementation of 5G is happening very rapidly. Network planning deployments are in motion, end-user device upgrades are proceeding swiftly, and telcos are engaged in a heated competition to secure the best possible tower locations and win the most profitable customers. Work Smarter, Not Harder […]
Property Graph
3 Ways Data Enrichment Works for Telco
Business leaders in the telecom industry are acutely aware of the value of customer data in today’s world. As the adoption of location-aware mobile devices has increased, telcos have moved from simply being a channel for information delivery to being a key source of data that can be used to improve customer service levels, increase […]
Dynamic Demographics
Creating an Omnichannel Customer Experience in the Telco Industry
Over the past decade, there has been a great deal of talk about the importance of an omnichannel experience. For many, that term is most familiar in the context of retail businesses that incorporate a mix of online and brick-and-mortar contact. But the concept of an omnichannel customer experience actually extends much further than that. […]