If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...

We’re dealing with more data in the enterprise than ever before. Headlines blare that “data is valuable” but, that’s only true if the information you have is of high quality. The question...

Today’s companies are becoming experts at extracting business intelligence from data. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester...

Enterprises are facing incredible pressure to deliver returns on big data. There’s a need to expand capabilities while lowering the cost of infrastructure investments. For many enterprises, the...

Mapping technology and the insights derived from location intelligence are helping to alert and allay fears during this time of the coronavirus. Maps are helping to inform the public about the...

You might have vast amounts of data, but how complete is it? Complete data gives you a fuller picture of your business. Moreover, having complete data helps you make truly informed business...

Data is at the heart of everything you do. To make better decisions, you need the fullest, most detailed picture possible. That’s where data enrichment comes into the picture.  In this blog post,...

At least once a year I sit down to watch one of the many televised marathons that happen in cities all around the world. Recently, as the helicopter camera panned away to show thousands of runners at...