PlaceIQ, a leader in location intelligence for the marketing and media space, was acquired by Precisely in 2022. The PlaceIQ portfolio is now part of the Precisely PlaceIQ product family, including PlaceIQ Audiences and PlaceIQ Movement.
Precisely is the global leader in data integrity software, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more about Precisely.
See why Precisely is the leader in data integrity.
Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
- Access over 1,200 custom or syndicated audience segments spanning major brands and most verticals
- Activate audiences integrated on major data management platforms (DMPs) and demand-side platforms (DSPs) to enable search, social, and Connected TV
- Understand the entire consumer experience with insights into where they shop, how they commute, and their purchase habits
- Quantify audience activation performance by accessing visitation measurement through direct data delivery or existing measurement partnerships
PlaceIQ solutions for audience reach and measurement are now part of PlaceIQ Audiences
PlaceIQ’s proprietary visitation data is now part of PlaceIQ Movement
Develop smarter marketing strategies and drive real-world consumer actions by using our proprietary visitation data to analyze consumer movement, on your own terms.
- Observe trends and behaviors of shoppers who visit yours and competitor’s locations
- Find geographical areas with high potential for expansion based on customer loyalty
- Analyze store foot traffic patterns and Share-of-Visit reports to predict quarterly sales
- Granularity and complexity variations are available, suited to fit your needs and resources
Our product portfolio
Build possibilities grounded in the most accurate, enriched data available.
Data Integrity Suite
Deliver accurate, consistent, contextual data to your business
Connect today’s infrastructure with tomorrow’s technology
Trust and understand your data for confident decisions
Turn data into actionable insights with location intelligence
Enhance decisions with business, location and consumer data
Build personalized, timely communication across many channels