Clearlake & TA Associates-Backed Precisely Signs a Definitive Agreement to Acquire PlaceIQ
Acquisition strengthens data integrity portfolio with location data for advertising, measurement, and attribution
Read the press releasePlaceIQ, a leader in location intelligence for the marketing and media space, was acquired by Precisely in 2022. The PlaceIQ portfolio is now part of the Precisely PlaceIQ product family, including PlaceIQ Audiences and PlaceIQ Movement.
As a global leader in data integrity, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, including the Precisely Data Integrity Suite, helps integrate your data, improve data quality, govern data usage, geocode and analyze location data, and enrich it with complementary datasets for confident business decisions. Over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100, trust Precisely software, data, and strategy services to power AI, automation, and analytics initiatives. Learn more about Precisely.
See why Precisely is the leader in data integrity.
Reach consumers in the right place at the right time. Deploy high-scale programmatic audiences based on real-world behaviors, and track performance using foot traffic patterns.
PlaceIQ solutions for audience reach and measurement are now part of PlaceIQ Audiences
PlaceIQ’s proprietary visitation data is now part of PlaceIQ Movement
Develop smarter marketing strategies and drive real-world consumer actions by using our proprietary visitation data to analyze consumer movement, on your own terms.
Build possibilities grounded in the most accurate, enriched data available.