Improve Wildfire Risk Model Accuracy with Data
The world has witnessed a catastrophic series of disasters in recent years stemming from wildfires, displacing families from their homes and devastating entire communities. In many cases, the impact on local ecosystems has also been overwhelming. In short, wildfires have profound humanitarian and environmental costs, not to mention the financial impact. The United States alone […]
Add Critical Context to Business Data with Geospatial Data and Location Intelligence
As businesses leverage the power of digital technologies, we’re seeing an exploding need for trusted data. Today’s innovators know that data-driven decisions give them a competitive edge. As a result, top execs are prioritizing their business data investments in data infrastructure. Many are hiring Chief Data Officers or are defining similar roles within their organizations. […]
4 Industries Using Location Intelligence to Make Better Decisions
Today’s companies are becoming experts at extracting business intelligence from data and making business decisions. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester defines location intelligence as “the practice of collecting and managing customer location data, enriching it with other data sources, and analyzing for contextual insights for the purposes […]
5 Use Cases for Enriched Data in the Insurance Industry
At its core, the insurance industry is about accurately predicting risk, pricing policies to sufficiently cover that risk, and minimizing fraud. Enriched data such as geospatial data adds richness and location context and accurate insurance characteristics to existing information about policyholders, insured properties, and more. For data-driven insurance companies, data about properties and locations and […]
3 Ways Data Enrichment Works for Telco
Business leaders in the telecom industry are acutely aware of the value of customer data in today’s world. As the adoption of location-aware mobile devices has increased, telcos have moved from simply being a channel for information delivery to being a key source of data that can be used to improve customer service levels, increase […]
Location Intelligence in Telecom: 4 Use Cases
Telecom companies were among the early adopters of location intelligence technology, due in large part to their need for spatial analysis to better understand network coverage and white space. Although the application of geospatial technology has been widely used in telecom for some time, a number of new use cases have emerged that call for […]
Location Data Deluge = It’s Time for Location MDM
Organizations are dealing with higher volumes of data than ever before. To make matters more challenging, most enterprises are managing multiple systems, often loosely integrated, each of which has its own unique schema and set of business rules. This creates a number of challenges because data that is distributed across those multiple systems can quickly […]
Empower Data Science Initiatives with Geo Spatial Data Enrichment
In the past few years, data science has benefited from tremendous new capabilities driven by cloud analytics platforms, artificial intelligence and machine learning, improvements in integration technology, and an explosion of new data sources driven by mobile devices, IoT sensors, vehicle telematics, and more. Location intelligence is significantly enhancing that with geo spatial data enrichment, […]
3 Use Cases for Enriched Data
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business leaders to glean valuable insights from the information stored in their ERP systems, marketing automation databases, and website analytics. The most powerful innovation is happening […]
Exploring the Telecommunication Industry’s Not-So-Secret Advantage
The telecommunications industry lives at the leading edge of technology change. It comes as no surprise, therefore, that leaders in the telecom sector understand the critical role that data science and location data play in building and maintaining competitive advantage. As 5G technology is rolled out, and as a myriad of new technologies are emerging […]