Business leaders across virtually every industry are investing heavily in advanced analytics right now. There are plenty of good reasons for this: cloud analytics are becoming more and more powerful,...

Artificial intelligence and machine learning (AI/ML) holds tremendous promise for improved efficiencies, automation, and valuable insights that can drive business value. Machine learning (ML) is a...

2,500 years ago, Greek philosopher Heraclitus made his famous statement that “the only constant in life is change.” Since then, the pace of change has accelerated dramatically, especially over...

CRM data can be notoriously problematic. Personal and business information is in a constant state of flux. Customers or prospects often move to new locations, get new email addresses or phone...

Data integrity is defined as data with accuracy, consistency, and context for confident decision-making. Achieving true data integrity calls for technical capabilities such as data integration, data...

You’re likely familiar with the oath that witnesses must take to tell “the truth, the whole truth, and nothing but the truth.” It’s also pretty clear why “the whole truth” is included...

Chances are, you can remember a time when one of your colleagues commented about the need to “clean up” the data in the CRM database or the ERP system. After some period, those systems always...

IT environments have grown vastly more complex in the past few decades, as enterprises have added a multitude of new data sources, all of which may necessitate data cleansing, matching, and...

As companies around the world have come to understand just how valuable their data can be, many have struggled with data democratization and the question of how to unlock that value for stakeholders...