Location Intelligent 5G
The critical role of location intelligence in driving return on investment in a 5G world
Location Intelligence plays a vital role for telecommunication service providers (telcos). From laying cable to placing cell towers, defining service areas to deploying service personnel, it informs network optimization, customer targeting, and service provisioning. With 5G, location-based data will continue to grow at an exponential rate. This next generation of digital cellular networks will fuel great opportunities, but also familiar challenges. The opportunities will require deeper analytics to reveal the impacts of an immature network infrastructure.
The challenge for providers, then, is whether they can deliver on the promise of a more efficient network offering higher bandwidth while dealing with the unprecedented impacts of streaming services and an interconnected world of sensors, vehicles, and people. Here, applied location analytics can support and accelerate the development of 5G, its adoption and efficient, deployment of new broadband services.
Sizing the 5G opportunity
Orbis Research estimates that the 5G infrastructure market will grow to as much as $9.3 Billion by 2023 at an estimated CAGR of 48.2%. Contributing factors include:
- Growing demand for mobile data services
- Increases in software implementation on wireless networks
- Growth of machine-to-machine communication
- Increasing demand for large and high-speed network coverage
New 5G and fixed wireless challenges and regulations
New network specifications present telcos with requirements that go well beyond improvements to coverage standards. Many of these must be addressed with robust locational analytics. These include:
- Locational accuracy
- Subscriber loss
- Flexible deployment architecture
- Network densification
- Government programs for rural area deployment
- Federal Communications Commission (FCC) Form 477 data
This whitepaper explores the critical role of location intelligence in accelerating development of new broadband services and driving return on investment in a 5G world.