Build a Competitive Advantage Through Data Maturity
Explore the six stages of data maturity and what your organization can achieve at each stage
Data maturity considers where data lives, how it’s managed, its quality, and the type of questions the data answers. As organizations advance through the stages of data maturity, they can create a comprehensive analytics environment in the cloud that effectively capitalizes on this strategic asset and applies it to business decisions about future products, markets, and customers.
For many organizations, advanced data maturity significantly improves marketing effectiveness, lowers operating costs, increases revenue, optimizes supply chain operations, and improves both product mix and customer service.
Read on to explore the six stages of data maturity and what your organization can achieve at each stage to enable effective decision making and secure competitive advantage.