Improving your Business Data with Data Enrichment
Data enrichment means combining your organisation’s internal data with data from third-party sources to make it more valuable, accurate, and insightful.
Through data enrichment, organisations can gain greater context about the world around their customers, markets, and operations – including geodemographics, property attributes, environmental risk factors, and much more.
Enriched data enables businesses to make better-informed business decisions, optimise operations, manage risks, personalise marketing campaigns, improve customer experiences, and identify new opportunities.
But what are the challenges that companies face when enriching their data? How can they better streamline that process? And how can you ensure you’re getting the most out of third-party data enrichment?
In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Andy Bell, VP of Global Data Product Management at Precisely, to explore:
- Data enrichment
- Tips on sourcing data
- Streamlining the data enrichment process