Fireside Chat |Taking the Complexity Out of the Member Experience featuring Blue Shield of California

Insurance is an extremely personal and sensitive matter. 80% of the population struggles to understand their policy wording, and this lack of understanding leads to a 30% rejection of claims – which can have a big impact on your bottom line, causing customer churn and wasted resources.

In this on-demand chat we’ll talk about:

• The challenges insurers face in engaging with members in the right places
• How digital tools like interactive video and chatbots can help provide a better consumer experience and what to look for when choosing them
• Why a personalized journey is so important to engage and maintain customers
• The impact of providing a more clear and interactive end-to-end experience