Data Driven Marketing – Getting Started with Location Intelligence

Location intelligence and data driven marketing is being used by Australia’s leading retailers and marketers to drive more successful marketing campaigns through customer segmentation and analysis. By enriching your organisation’s own data with industry data such as socio-demographics, consumer spend behaviour, social profiles, population projections and more, you can you better profile and segment your customers to ensure you are targeting the right customers with the right offers.

Watch this webinar to learn more about location intelligence for retailers and hear Maria Sousa from Woolworths discuss how they are using data driven marketing and location software to analyse their store network to identify areas for expansion and, to determine the best services to offer at each store using demographics and consumer spend data.